During the day, your skin is exposed to multiple environmental aggressors like pollution, smoke and dust to name a few. Free radicals are also known to wreak havoc on your skin. Free radicals are nothing but unstable molecules in the air that react with your skin to cause cellular damage. When your skin does not have enough antioxidants to neutralise free radicals, it gives rise to oxidative stress—one of the main causes of skin ageing. This is why you need a day cream enriched with a powerful antioxidant to fight free radical damage, repair skin from past damage and simultaneously nourish and hydrate your skin. Advanced Hydration is a moisturising day cream that is enriched with the goodness of 10x Vitamin E. It deeply nourishes the skin and provides antioxidant protection and repair against oxidative stress caused by the effects of environmental conditions. Dermafique encourages you to follow a smart, new derma-routine: 01 cleanse. 02 tone. 03 hydrate for healthy, zen-like skin. Advanced Hydration is a part of the hydrate portfolio – step 03 of a highly effective system that delivers cleansed, balanced and hydrated skin.